Baeschlin, established 1853, publishes high quality picture books (for ages 3 and up) and children's books (ages 8 to 11) in German.
We work mainly with Swiss authors and artists as well as newcomers for whom we want to provide an international platform. In doing so we wish to preserve cultural assents and make them tangible for younger generations. Our program focuses on books which carry an important message, since it is our belief that young children are most able to internalize knowledge as well as moral values through stories.
However, this never means that reading should only be learning and no fun! Thus, our books convey a sense of humour (sometimes as much for the parents as for their kids), and enhance the imagination and the experience of its young readers. One example are our scented picture books in which our best-known character, Charly the stinking billy-goat, plays the star role.
Concerning the style of the illustrations that accompany the texts, we try to always remember our target audience – i.e. the children –, which is why we prefer a realistic, detailed or playful style to a more abstract and arty one.
We work mainly with Swiss authors and artists as well as newcomers for whom we want to provide an international platform. In doing so we wish to preserve cultural assents and make them tangible for younger generations. Our program focuses on books which carry an important message, since it is our belief that young children are most able to internalize knowledge as well as moral values through stories.
However, this never means that reading should only be learning and no fun! Thus, our books convey a sense of humour (sometimes as much for the parents as for their kids), and enhance the imagination and the experience of its young readers. One example are our scented picture books in which our best-known character, Charly the stinking billy-goat, plays the star role.
Concerning the style of the illustrations that accompany the texts, we try to always remember our target audience – i.e. the children –, which is why we prefer a realistic, detailed or playful style to a more abstract and arty one.
